case study · interior design
Decoroo: zero to 400K+ subscribers
yt.agency grew Decoroo, an Arabic-language interior-design channel built for the MENA market, from zero to 400K+ subscribers and 18.4M+ views — with 232.7M+ impressions at a 4.7% click-through rate. Proof the system transfers across language, niche, geography, and platform.
subscribers
views
watch-hours
CTR on 232.7M+ impressions
the problem
A home & interior-design channel starting from absolute zero — no audience, no library, no repeatable process — in a visual niche where most channels chase one-off viral hits that never compound into a business asset.
the youtube agency os, applied
What each layer of the system did here
Outlier detection across the niche's winning channels — titles, view velocity, and transcripts from the competitor-intelligence engine — so every topic started from proven demand, not guesses.
Positioning locked around practical home design for the MENA viewer; content pillars split between dependable baseline topics and bigger swings — every choice tied to retention, click-through, or funnel stage.
Packaging discipline on every title and thumbnail, retention-engineered structure on every video, and a Shorts engine cut from long-form — one Short traveled to 10.3M plays on Instagram, 2.8M on TikTok, and 1.06M on YouTube.
Retention surgery on what dropped and packaging tests on what underperformed — compounding into a library that keeps returning views years after publishing.
the receipts
Want this system on your channel?
0 → 400K+ subscribers on one channel — verified in YouTube Studio.