case study · US tax & financial strategy
Accountack: free expertise into booked consultations
For Accountack, a US tax and financial-strategy practice led by Mena Hemaia, CPA, yt.agency turned free expert education into 2.1M+ views, 47.8K+ watch-hours, 11.1K+ subscribers, and booked consultations — an Arabic-language channel serving a US market, proof the system transfers across language and geography.
views
watch-hours
subscribers
channels, one system
the problem
One of the hardest niches on YouTube: US tax and financial strategy, aimed at a narrow, high-intent audience — Arab business owners, high-income earners, and US-based investors. Dry, technical, and for an immigrant audience navigating a foreign tax system, intimidating.
the youtube agency os, applied
What each layer of the system did here
Audience-comment and community mining surfaced the exact questions this audience actually asks about US taxes — the real language of their fear and intent — before a single script was written.
Positioning around trust and specificity, not volume: a content slate engineered for the questions buyers ask right before they need a CPA — every video tied to the consultation funnel.
A four-channel system for one practice — long-form authority, the Accountack podcast, Shorts repurposed from long-form, and a clips channel — all scripted research-first, in the founder's voice.
Packaging tests on underperformers and answer-first metadata so the content surfaces where this audience searches — including AI answer engines, not just YouTube.
the receipts
Want this system on your channel?
2.1M+ views of free expert education — turned into booked consultations.